Capturing the Buzz: Behind the Scenes at the Napoleon Perdis Relaunch

At Primetime Capture, we live and breathe events. Whether it’s a corporate function, a charity fundraiser, or a brand activation, every event comes with its own energy, challenges, and unique moment, and that’s exactly why we love what we do.

Recently, our team had the opportunity to work on something special, the Napoleon Perdis brand relaunch in Sydney. This was no ordinary event. Picture a stylish art gallery filled with models and actors, live makeup demonstrations, product showcases, VIPs, and a buzzing crowd. Add in a glamorous photo-entry activation and heartfelt speeches from the brand’s new owner, and you’ve got the perfect recipe for a night worth remembering.

As a team specialising in event videography and photography in Sydney , our role was to cover every detail. That meant capturing dynamic footage of the overall atmosphere, ensuring crisp audio and vision for the speeches, snapping polished product photography, and even documenting the artwork displayed across the gallery walls. It wasn’t your typical event venue, but that’s what made it so exciting, every corner of the space offered a new visual story to tell.

The atmosphere on the night was electric. Guests were engaged, the makeup demos were captivating, and the energy in the room was exactly what you’d expect from a luxury brand relaunch. And the best part? We knew it was all going to look incredible on camera.

Events like this remind us why we love being part of Sydney’s vibrant creative scene. From corporate videography in Sydney to brand activations and social events, our passion is capturing the moments that matter most, and making sure they shine on screen long after the night is over.